BMW, Daimler Steer Clear of Apple Car Project

BMW and Daimler have broken off talks about forming a partnership with Apple to develop an electric car, according to news reports published last week. Discussions reportedly stalled over issues that included which company would take the lead on the project and which would have ownership of the data. Apple apparently sought to develop a vehicle that would be integrated closely with its cloud-based software, while the carmakers had concerns over customer data protection.

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