BlockIQ Escalates War on Ad Blockers

As consumers turn to ad blockers to avoid advertising on their mobile and computer screens, marketers and content providers who depend on pitches to pay the bills are searching frantically for ways to counter the pesky programs. BlockIQ offers them one. BlockIQ, owned by AdSupply, which recently merged with Adaptive Medias, has launched BlockBypass. The software can detect users of the popular ad blocker AdBlock and perform a number of countermeasures, including circumventing the ad blocker.

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