Apple on Wednesday held a mammoth two-hour event to introduce a long-awaited new Apple TV set-top box, a 12.9-inch iPad Pro, and the expected iPhone 6s and iPhone 6s Plus. Further, Apple announced new Apple Watch colors and bands, and a special collaboration with Hermes. While the iPhone is clearly Apple's most important product, it's arguable that the Apple TV is its most important new addition. Apple CEO Tim Cook acknowledged that TV "plays a huge role in our lives" but noted that the experience hasn't changed much in decades.
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