About seven months of invitation-only exclusivity for Prime customers came to a close on Tuesday as Amazon opened up sales of Echo, its digital assistant hardware, to anyone willing to spend $180 for it. Amazon will start fulfilling new Echo orders on July 14, but shoppers can prepurchase the cylindrical tower now. The device is animated by Alexa, digital assistant software that can call on Amazon Web Services to share whatever information users request. Alexa can play music, read news reports, create to-do lists and more.
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