Nextdoor Tackles Racial Profiling at Street Level

Nextdoor last week rolled out to all 110,000 of its neighborhoods a new form-based process for making crime and safety reports. Implementation of the tool reduced incidents of racial profiling by 75 percent in areas where it was tested, according to CEO Nirav Tolia. Some Nextdoor members had begun using the site to post problematic messages targeting racial minorities. For example, Oakland members posted vague warnings about suspicious activity focusing on black citizens walking down the street, driving a car, or knocking on a door.

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