Google+ Tries On New Social Media Identity

Google on Tuesday reintroduced its Google+ social network with major revisions to its look and feel, as part of a last ditch effort to make the struggling site a player in a much deeper and more crowded landscape. The site has undergone a major redesign that takes away some of the bloat that slowed down the navigation process, the company said. Its new focus is to serve as a virtual gathering place for people with common interests. Google+ now puts Communities and Collections front and center, said Eddie Kessler, director of streams at Google.

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