The Real Reason Apple Bought Beats: Addiction

I get the sense that a good many Apple enthusiasts are confused by its acquisition of Beats Electronics. Sure, many are nodding their heads, saying that Beats is good for Apple and makes total sense. The headphones are selling well. With 250,000 paying subscribers, the Beats Music service is taking off fast, and it can only be elevated by Apple's global brand and infrastructure. However, there's an undercurrent of concern, too -- a bit of head-scratching and scrambling to make sense of what this really means.



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