BitTorrent Dips Toes Into Ad Stream

BitTorrent on Thursday announced a revamp of its Bundle offering as a pilot project, giving it a new name, "BitTorrent Now." The service now accepts ads. BitTorrent Now's first streaming app is available for Android. Apps for iOS and Apple TV are in the works. "BitTorrent Now ... adds our first mobile streaming apps, and it adds an important new business model for our creative partnerships: ad-supported streaming," said Christian Averill, BitTorrent vice president of marketing.

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