One of the most amazing and frustrating things about this year's U.S. presidential race is that no one learned Obama's lesson on how to make effective use of technology to win an election. It was a powerful lesson, too. Largely using a mix of analytics and social networking, a young inexperienced politician was able to roll over the anointed candidate for his party. Four years later, he was able to overcome a negative approval rating to do it again -- schooling Mitt Romney, who should have known how to use those tools better.
from TechNewsWorld http://ift.tt/1KkKgSU
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