Appletizing Microsoft: All You Need Is Love

The question that's been bugging me lately is this: Why hasn't Microsoft managed to break through with mobile consumer devices? While Apple has been breaking into the enterprise through consumer demand, Microsoft's enterprise tradition hasn't been helping with consumers. Case in point? Windows Phones. Meanwhile, why do I care? After all, I'm an Apple product enthusiast. Microsoft could make a Surface Book that also baked little loaves of fresh hot bread, but I still wouldn't buy one.

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