5 Reasons Jony Ive's Step Back Is Apple's Step Forward

There seem to be two major reactions to the "promotion" of Apple's Jonathan Ive to the newly created position of chief design officer: first, that he deserves the recognition and reward; and second, that this is the beginning of the end for Jony Ive's tenure at Apple. Because Apple released the news in the UK... on Monday, which was the Memorial Day holiday in the United States... it appeared there was an effort to mitigate any element of scary surprise that could spark a drop in stock. Why the carefully scripted plan of action?

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