Apple Pay vs. CurrentC: Prelude to the Beacon Wars

The current dustup between Apple Pay and CurrentC is a stark, bleak mess. That's not because Apple promises an easier, more secure way of making a smartphone-based retail transaction. Nor is it because CurrentC wants to harvest data on you and provide behavior-bending coupons, incentives and special deals, while cutting out the middleman credit card processing industry. It gets worse. Paying by smartphone -- which seems like a new and cool convenience -- is just the start of an unavoidable new in-person retail experience.



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