Moov Brings Smarts to Fitness Tech

There is a new wearable fitness device on the horizon that may take this emerging technology niche to an entirely new -- possibly mainstream -- level. Moov, developed by former tech specialists from Apple and Microsoft, promises not only to capture data about users' activities, but also to give them performance-improvement tips. A crowdfunding campaign launched Thursday seeks to raise $40,000 for a July release, and based on comments posted on the Moov Facebook page, the response has been huge.



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